Highlights
- Xbox is giving fans a chance to win a Bluey-themed Xbox Series X console in a contest coinciding with the launch of Bluey: The Videogame.
- Xbox has a history of offering themed hardware for game launches like Diablo 4 and collaborations with Porsche.
- Bluey, a children’s animated series, has gained popularity among both kids and adults, making it a fitting choice for a video game tie-in and console design.
Coinciding with the launch of Bluey: The Videogame, Xbox has announced a contest where fans can potentially win a Bluey-themed Xbox Series X console. This continues Xbox’s intermittent tradition of offering themed hardware in celebration of various game launches. In what is perhaps the opposite of a wholesome Bluey-themed console, Xbox recently gave away two Diablo 4 Series X models for the M-rated game release. Over the summer, Xbox collaborated with Porsche for a series of exclusive consoles, which, admittedly, was more tied to the car company’s anniversary than a Forza release. Also, Xbox’s major fall release, Starfield, coincided with a unique controller and headset.
A Bluey-themed console, on the other hand, seemingly feels a bit more out of left field. However, it isn’t any more random than Xbox offering pizza-scened TMNT controllers coinciding with the Mutant Mayhem movie. For those outside the targeted demographic, Bluey is a children’s animated series that adults have also found themselves enjoying. The surprisingly smart humor, memorable theme song, and Australian accents have all helped Bluey develop a reputation as a series that parents enjoy watching with their children. Even adults without children have been known to tune in from time to time. Of course, Bluey wouldn’t be a full-blown phenomenon among kids without a video game tie-in.
Just in time for the new video game, Xbox has announced a contest in which fans can enter to win a Bluey: The Videogame-themed Xbox Series X console. The long rectangular console is designed to look like the titular Bluey herself, minus the pointy ears. The light blue controller also features images of Bluey and her little sister Bingo. Both the controller and the console showcase the logo for the new video game.
Whoever wins the contest will have quite a unique console as only one exists. Entering the sweepstakes is fairly easy, as it only requires fans to follow Xbox’s official X/Twitter page and retweet the post. Only those 18 years old and up are eligible to enter, and the contest runs until December 13, 2023.
For those who don’t win the Bluey-themed console, Xbox is offering Black Friday and Cyber Monday hardware deals that feature discounts on the current-gen systems. With the hit RPG Starfield being an Xbox Series X/S console exclusive, it feels like a worthwhile time to upgrade.
Today’s launch date for Bluey: The Videogame is a busy one in the video game industry as it also sees the release of Super Mario RPG, Persona 5 Tactica, and Naruto X Boruto Ultimate Ninja Storm Connections. While there might be some overlap, each game reaches a slightly different demographic. Not to mention, each title has, at least, received decent reviews. At the top of the pile, Super Mario RPG reviews make it one of 2023’s highest-rated games.
Xbox Series X
Microsoft’s ninth-generation console, the Xbox Series X is a powerful machine that can support 4K resolution and 60 fps, depending on the game. Released alongside the Xbox Series S, the Series X has a Custom AMD Zen 2 CPU, a Custom RDNA 2 GPU, and 16 GB of RAM.
- Original Release Date
- November 10, 2020
- Hardware Versions
- Xbox Series X
- Original MSRP (USD)
- $499