Canva acquires Affinity to fill the Adobe-sized holes in its design suite

Official figures for the deal have not been revealed, but Bloomberg reports that it’s valued at “several hundred million [British] pounds.” Nevertheless, the acquisition makes sense as the Australian-based company tries to attract more creative professionals. As of January this year, Canva’s design platform attracted around 170 million monthly global users. That’s a lot of people who probably aren’t using equivalent Adobe software like Express, but unlike Adobe, Canva doesn’t have its own design applications that target creative professionals like illustrators, photographers, and video editors. 

Affinity Designer 2 (pictured) is a vector-based application similar to Adobe Illustrator. It would be neat to see professional design tools like this integrated with Canva.
Image: Affinity

“While our last decade at Canva has focused heavily on the 99 percent of knowledge workers without design training, truly empowering the world to design includes empowering professional designers too,” Canva said in a press release announcing the deal. “By joining forces with Affinity, we’re excited to unlock the full spectrum of designers at every level and stage of the design journey.”

Affinity apps are used by over three million global users according to Canva— that’s a fraction of Adobe’s user base, but Affinity shouldn’t be underestimated here. The decision to make its Affinity applications a one-time-purchase with no ongoing subscription fees has earned it a loyal fanbase, especially with creatives who are actively looking for alternatives to Adobe’s subscription-based design ecosystem.

In an interview with the Sydney Morning Herald, Canva co-founder Cameron Adams said that Affinity applications will remain separate from Canva’s platform, but that some small integrations should be expected over time. “Our product teams have already started chatting and we have some immediate plans for lightweight integration, but we think the products themselves will always be separate,” said Adams.

With Affinity and its 90 UK-based employees now on board, Canva has more opportunities to compete with Adobe across the wider creative software market. And given how attractive Canva’s simplicity-focused platform already is to creatives, it might have a real chance of luring away professionals who are tired of filling Adobe’s pockets.

Source link

By asm3a

Today^Free Esho Xbox Gift Card Free Shein Gift Free Tiktok Fol How Can I Get A Free Paypal Mon Daily Gifts And Monopoly Go! Ge Dice Dreams Fre Free Gift Cards Bingo Blitz Fre Free Amazon Gif Dice Dreams Fre Free Tiktok Fol Free Amazon Gif Free Amazon Gif Discover The Po Free Amazon Gif Free Paypal Mon Free Nintendo E Free Amazon Gif 12 Easy Ways To Free Nintendo S How To Get 1000 Monopoly Go Fre 6 Best Free Pay How Can I Get A Playstation Psn Today'S Coin Ma Free Tiktok Fol Paypal Hack To Free Followers How To Score Fr Dice Dreams Fre Bingo Blitz Fre Earn Free Paypa Bingo Blitz Fre Monopoly Go Fre Nintendo Eshop New.Updated She How To Get Free Today'S Coin Ma Monopoly Go ! F Xbox Gift Card Free Google Pla How To Get Free Free Codes For Today'S Coin Ma Coin Master Spi Free Xbox Gift Playstation Psn Dice Dreams Unl Free Shein Card Earn Free Plays Bingo Blitz Fre Working Playsta Bingo Blitz Fre Xbox Gift Card Today'S Coin Ma Free Shein Card