‘We’re not using generative AI within WoW’ says franchise director John Hight, though the team’s been using machine learning to cut out busywork

Generative AI in gaming has been a gnarled, thorny subject for the past few years. Recent experiments have raised the hackles of artists and writers alike—though thus far said experiments have mostly proved that it does a bad job of replicating the human touch. 

As I mentioned last week, I feel like tech like Ubisoft’s “Neo NPCs” target the poor idea of creating a game you can play forever—something no-one really needs, even if the science fiction of the idea is appealing. 

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